- Code:JG
- Certification BA (Hons) Digital Business
- Duration Four Years: Year 1 - BIFE, Years 2,3,4 - IADT
Description
This programme is designed to prepare learners for high level professional roles in today’s digitally driven business environment. It equips students with advanced knowledge, practical skills and real world competencies across key areas such as web applications, digital marketing, cloud computing, business analysis, project and strategic management, and digital business transformation.
With a strong emphasis on critical thinking and problem solving, learners explore how digital technologies and business strategy are deeply interconnected, while identifying and addressing skills gaps in digital engagement. Through hands on learning and evaluation of real business scenarios, students develop highly transferable skills and gain confidence in using and critiquing modern digital platforms, including AI, website development, cyber law, cloud systems and large language models.
Graduates emerge work ready, adaptable and equipped to lead digital innovation in a wide range of business settings.
- Programme of Study
-
This is a new tertiary -level programme taught across four years Year 1 will be based in BIFE (Bray Institute of Further Education) Years 2 + 3 + 4 will be based in IADT
Year 1
- Business Administration Skills
- Entrepreneurial Skills
- Marketing Practice
- eBusiness Studies
- Accounting Manual & Computerised
- Behavioural Studies
- Work Experience
- Research & Study Skills (modules are subject to change)
Year 2
- Digital Skills
- Introduction to Digital Marketing
- Introduction to Management
- IADT Connect
- Digital Entrepreneurship
- Web Applications
- Accounting Fundamentals
- Data Analysis
Year 3
- Applied Accounting
- Business Requirements Analysis
- Data and Cyber Law
- Cloud and GenAI
- Online Content Creation
- Work Based Learning
Year 4
- Applied Machine Learning
- Graduate Employability
- Digital Business Transformation
- Practice of Selling
- Strategic Management
- Ethics and Sustainability in a Digital World
- Strategic Marketing
- Financial Strategy
- Entry Requirements
-
The minimum entry requirements for this programme are as follows:
- • Leaving Certificate/leaving Certificate Applied
OR - A Full QQI level 4 award
OR - Mature applicants – (aged 23 on or before 1st January of the course commencement year). These applicants do not have to meet the minimum entry requirements listed here and are considered on an individual basis (previous education, work experience, and demonstration of competence to undertake the programme)
- • Leaving Certificate/leaving Certificate Applied
- Career Opportunities
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- Digital Business Manager
- Digital Marketing Executive
- Digital transformation Analysis
- Digital Sales Manager
- Higher Education Progression*
-
Level 8 graduates may wish to apply to a Masters or PhD programme in a related discipline.
- Course Co-Ordinator
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Ray Finucane